So we thought we should go into some other niches: Getting plastic from resources that are inaccessible to big industry, such as stuff people leave on beaches etc. The quality of material might be worse and it's really inefficient to collect, but on the other hand, that would actually make a difference. The other point would be to produce something that reduces new plastic consumption on the long run. Off the top of my mind, I'd guess the largest sources of plastic trash in Japan are plastic bags, bento packaging from the konbini, and household waste, e.g. soap packaging etc. We'd like to directly reduce plastic use at these points before we even have to recycle it, for example through reusable packaging (great idea if it's 2004 or so) or other forms of using household items that don't need so much packaging